Adidas Parley kollektionen er lavet af genanvendt plast regenereret fra verdens oceaner. Olympiske svømmer Coralie Balmy er spydspids for kampagnen, som finder en ny anvendelse for de tons affaldsplastik, der er havnet i vores oceaner. Plast genvindes fra oceanerne, forarbejdes og omdannes til garnfiber kaldet Econyl. Dette nye materiale har meget de samme egenskaber som de almindelige nylonstoffer, der bruges til at lave en masse badetøj i disse dage. Dette er et banebrydende materiale, der ikke kun ser ud og føles godt, men vil vare i lang tid og giver god værdi for pengene til kunden.
"It's possible to make over 1,000 swimsuits from a large fishing net," says Roger Hahn, adidas' design director. "This was an initiative of passion. It drove us to know that we were innovating for all future athletes by guarding their oceans."
On the subject of the new swimwear range, Roger Hahn had this to say:
"It's important to remember Adidas is designing a whole range of swimwear from top elite swimmers to recreational users," said Hahn. "We conduct huge amounts of research and collect insights from our leading athletes but also have feedback sessions with swimming clubs."
"In swimming, it's important to differentiate between competition performances and those used in training," he continued. "For swimming training and the long hours of dedication it takes, it's important that our swimsuits are resistant to extended periods in chlorine water."
Around half of adidas' swimwear is currently made from recycled materials, according to the sports manufacturer and they aim to one day have 100% recycled fabrics in their swimsuit range.